The Story

 

MISSION STATEMENT:

Making the world a better place, in style.

Florid® was founded on the premise of creating a positive change in the world, and reinventing the purpose of a brand. A companys purpose in its simplest form is to provide value to people, in order to receive value back. Aligning with our values, we hope to circulate the resources we receive into serving all of mankind, not only to the individual making a purchase. We wish to inform customers that each product is designed specifically for the purpose of serving mankind and this planet.

The materials we use are long-lasting and cause minimal environmental harm, and result in fewer garments ending up in landfills. Coupled with, a minimum of five dollars donated per order to provide aid to third-world communities.

Pursuing purpose in our work in each step of the way has allowed us to build something we can feel good about. Living a life of meaning is the philosophy of our brand, and we hope to share it with others.